Jaclyn’s passion for market research began in graduate school, while studying for her Master of Business Administration degree. While working part-time for a professor, she gained substantial, hands-on experience in conducting full-scale research studies to support her instructors’ published work. With degree in hand, she later began working in the industry for a data collection firm as the Operations Manager.
In 1995, she branched out on her own with the founding of Elliott Benson Research. From its inception, the core principle of the business has been to exceed client expectations in terms of quality and service. This occasionally means going far beyond the number of hours or effort expected, but it’s always well worth it if the client is pleased and a long-term working relationship is formed.